Explaining China’s mobile app ecosystem

Posted on my main blog. Be here’s the low down on the mobile application landscape in China.

webagent99

Explaining China's Mobile app ecosystem:  the potential, players, and pain points.

Explaining China‘s Mobile app ecosystem: the potential, players, and pain points.

Some topics covered:

  •  500 million smartphones that’s still improving. “90%+ of those consumers are upgrading to entry-level Android smartphones…” Developers must remember that these devices capabilities trail behind US and UE counterparts; developers must remember to optimize for this relatively low-end Android market.
  • Hundreds of app stores, but about 20 major players. Focus on only on China’s very largest app stores with the greatest distribution efforts. Arai recommends international concerns work with a third-party company with a local presence in China who understands these idiosyncrasies.
  • Many app stores means many approval and billing processes. Each store will require different QA and certification processes for each, along with vastly different revenue splits — QQ for instance takes up to 70% of an app’s revenue, while China Unicom takes 30%.

    App creators must track not only the performance of their app, but…

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About webagent99

Stephanie is pursuing her Master of Arts in Digital Media Studies and is currently working on her Capstone Project that focuses on Best Practices in Package Design. Stephanie served as the Graduate Representative on the University Life Council Shared Governance committee and continues to serve as the SGA Representative for the Communication and Digital Media Association. Along with her SGA involvement, Stephanie is a Heights Interfaith Ministries Food Pantry volunteer, a 2014-2015 Who's Who Among Students recipient, and a National Engaged Leader Award recipient.

Posted on November 25, 2013, in Mobile OS for Foundations. Bookmark the permalink. 1 Comment.

  1. Good to know these stuff.. “First, the Chinese government will tax whopping 30%. Then publishing an app requires cloud services backend support; which means using an operation within China”.. this is really trouble..

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