Explaining China’s mobile app ecosystem
Posted on my main blog. Be here’s the low down on the mobile application landscape in China.
Some topics covered:
- 500 million smartphones that’s still improving. “90%+ of those consumers are upgrading to entry-level Android smartphones…” Developers must remember that these devices capabilities trail behind US and UE counterparts; developers must remember to optimize for this relatively low-end Android market.
- Hundreds of app stores, but about 20 major players. Focus on only on China’s very largest app stores with the greatest distribution efforts. Arai recommends international concerns work with a third-party company with a local presence in China who understands these idiosyncrasies.
Many app stores means many approval and billing processes. Each store will require different QA and certification processes for each, along with vastly different revenue splits — QQ for instance takes up to 70% of an app’s revenue, while China Unicom takes 30%.
App creators must track not only the performance of their app, but…
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